Talent Management & Full-Service Entertainment Business

Performers from the North of England have redefined art and entertainment at a global scale for decades. From The Beatles to Oasis, Joy Division and The Smiths, these timeless talents are but a few of the Northern immortals who continue to be worshipped across the world.

At NQ, we’re proudly building on this epic legacy. Like the legends listed above, the fruits of our labours have spread around the planet and back again. Our roots may be Northern, but they stretch into the core of the Earth.

As a global talent management and full-service entertainment company, we work with talents we believe in, and collaborate with companies that we’re proud to endorse. From musicians like Aitch and Zeph to globally respected brands like Manchester United, Adidas, Puma, Universal, EA, Sony, JD, Foot Asylum, North Face and Warner Music, we work alongside the best in the game. To become part of our journey, keep scrolling to see everything we do.

Our Services. Tailored To You

At NQ, our talent management strategy is based around what our talents want, and what their fans expect. If we work together, we won’t push you down a path you don’t need to take, and we won’t make deals that aren’t in your best interests. We want what’s best for you and your audience – and as our success with Aitch demonstrates, we can take you further than you thought you could go.

Above all else, NQ exists to add value to whatever you do. As a talent management and full-service entertainment company, we value openness, fairness, respect, honesty, transparency, and an ethical approach to business. Whether you’re looking for talent management, a record or publishing deal, the chance to book one of our talents, or a collaborative brand sponsorship opportunity, we create situations where everybody wins – especially our talents and their fans, who are the true lifeblood of the music business and wider creative industries.

A long-time fixture on the music scene in Manchester, England, Adex has always had a talent for discovering promising talents – even before they blow up. After experimenting with YouTube and a radio show called Northern Quarterz (a reference to Manchester’s famous Northern Quarter district), Adex formed NQ to provide much-needed support and infrastructure to Northern musicians and entertainers. Aitch, one of NQ’s earliest signings, has now achieved multiple chart hits, nine-figure YouTube views, and featured spots on tracks by Stormzy and Ed Sheeran.

As a talent management and entertainment industry expert, Adex is a lifelong student of everything related to entertainment and business. Having previously trained as a footballer, he understands the vital importance of coaching and mentorship in a successful talent’s career – and his rational, logical, and objective approach to business negotiations enables him to realise a talent’s ambitions in ethical and game-changing ways. By prioritising long-term success over instant (and short-lived) gratification, Adex has proven that you can achieve your goals in entertainment while remaining honest, open, transparent, fair and respectful. Above everything else, he constantly seeks out ways to add value to every project he gets involved in.

Today, NQ’s talent management and full-service entertainment business operates at an international level, working alongside world-famous brands like Manchester United, Universal, Adidas, Puma, EA, Sony, North Face, Foot Asylum, JD and Warner Music. As a full-service entertainment company, NQ is always expanding into new territory. Click the tiles below to meet the rest of the NQ team, and scroll further to get in touch directly.